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Skype
Jan 2026
Jan 2026
Location
University Project
Custom
The development process focused on creating a
cohesive brand style guide for Skype that modernised the platform’s visual identity for a more
contemporary digital audience, followed by the
development of an integrated Christmas campaign centred around themes of connection,
communication, and digital presence during the
festive season. This included logo exploration,
typography and colour experimentation, campaign planning, and the application of the identity across multiple visual touchpoints to create a more engaging and consistent brand experience.
The project began with research into Skype’s existing branding and how modern communication platforms visually connect with younger digital audiences. Through logo exploration, typography
experimentation, colour palette development, and campaign planning, the final visual direction focused on creating a more modern and emotionally engaging identity centred around themes of connection,
presence, and communication.
